Miffy Fashion Collaboration Set For Global Release

The Autumn/Winter 2016 womenswear collaboration between classic icon Miffy and London luxury ready-to-wear label Chinti and Parker will launch in 25 designer outlets worldwide, including Selfridges in London and Colette in Paris, reports DRi Licensing.

This is the first major womenswear collection that Chinti and Parker has produced featuring Dick Bruna’s 60-year-old bunny character.

Chinti and Parker has designed a selection of luxury 100% cashmere sweaters (RRP: from £325) which showcase Miffy in various forms – including her silhouette, repeat patterns, or Miffy’s ears playfully peeping out of a pocket. The backgrounds range from bright animal prints, nautical stripes or solid blocks of colour. The collection also features sailor striped and applique cotton T-shirts (RRP: from £85).

Alicia Davenport, DRi Licensing Director comments: “It is great to see the design element of Miffy reflected in this stunning collection from Chinti and Parker. I’m certain it will excite both Miffy fans and fashionistas around the globe.”

Miffy X Chinti and Parker womenswear will be available from July 2016 in the following countries: UK, Ireland, France, Italy, Belgium, Monaco, UAE, China, Hong Kong, Korea, Singapore, Taiwan, Japan, Australia and New Zealand. In-store dates will vary.

For more press information, please contact:

Nicole Worboys, Highlight PR                       01225 444268                    nicole@highlightpr.co.uk

 

About Chinti & Parker:

Founded in 2009 Chinti and Parker is a British luxury ready-to-wear label esteemed for its distinctive knitwear and highly wearable designs coined as ‘classic-with-a-twist’. Celebrity fans include Alexa Chung, Olivia Palermo, Diane Kruger, Katie Holmes, Kate Bosworth, Poppy Delevingne and Cara Delevingne. In 2012 the brand created exclusive capsule collections with Parisian concept store Colette as well as Gwyneth Paltrow’s lifestyle website Goop.

Since, Chinti and Parker has launched a number of successful collaborative collections with notable luxury retailers including Net-a-Porter, Matches, Selfridges, Harrods, as well as with the cult pattern studio Patternity.

Today, Chinti and Parker can be found in 91 retailers across 20 countries including 6 online partners.

www.chintiandparker.com

 

About Miffy:

Miffy was first created in 1955 by Dutch graphic artist Dick Bruna to entertain his young son while on a rainy seaside holiday in North Holland.

The Miffy storybooks that followed are now translated into more than 50 languages and have sold over 85 million copies.

Miffy merchandise can be found worldwide. The little white bunny is also the star of her own feature-length film, Miffy the Movie, and a new TV show Miffy’s Adventures Big and Small – which airs on Tiny Pop daily at 7pm.

Dick Bruna modelled his design on the refined colour palette and minimalist shapes of Matisse’s late 2D collages, which he saw when he travelled to Paris as a young man. Bruna’s thick black lines and blocks of flat colour are also often compared to the De Stijl school, epitomised by Mondriaan and Vilmos Huszar.

Miffy celebrated her 60th anniversary in 2015 with celebrations worldwide, including exhibitions of the work of Dick Bruna and an art parade featuring 60 statues of Miffy decorated by Dutch and Japanese artists and designers. Miffy helped promote Le Grand Depart of the Tour de France in Utrecht in July 2015.

www.miffy.com

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