Boofle is the ultimate, loveable knitted pup! Owned by leading card publisher, UK Greetings and created by award-winning duo, Sarah and David Blake, Boofle stands out as an original and refreshing 3D alternative to the traditional illustrative style of “cute” brands.
Combining distinctive photography and illustration with a fresh colour palette and contemporary patterns, the brand is genuinely unique. Boofle has a friendly, homemade appearance; knitting and patchwork give him a warm, natural feel, and this is reflected in the accompanying, easy and expressive copy style.
More than 60 million Boofle greetings cards have been sold by UK Greetings since launch in 2008, with annual sales now at 12 million. There are 442 seasonal and age-appropriate cards to choose from and additional seasonal designs are added throughout the year. Boofle features in seasonal top ranking lists in both major and minor captions. The range also has co-ordinating collections of gift bags, boxes, wrap and matching tags.
Widely licensed, Boofle now appears in more product categories than ever, including plush, stationery, gift, ceramics, apparel, babywear and confectionery. There are over 12,000 retail stockists in the UK, from all the major grocers to high street specialists and thousands of independent shops. Boofle also plays a very active part in the social media world, with 1.3 million engaged Facebook fans and almost 10,000 followers on Twitter. Boofle’s digital footprint has grown 57% YOY, including an increased presence on YouTube and Instagram, plus Boofle has his own Virtual Reality experience and two Apps including mini games and a ‘photo-boof’.
2018 will see Boofle celebrate his 10th anniversary!