The Roald Dahl Literary Estate is delighted to reveal a new Roald Dahl gifting range, launching this week with The Book People; the UK’s leading direct bookseller.
Primarily aimed at children aged 5-10, the range features Roald Dahl’s iconic The BFG and Charlie and the Chocolate Factory stories along with Quentin Blake’s illustrations, and will include: Melamine Breakfast Sets, Giant Mug, Paint your own Mug Set, Pencil Sets and a 3 pack Travel Case Set.
Stephanie Griggs, Licensing and Design Manager at the Roald Dahl Literary Estate said: “As a key Roald Dahl retail partner, it’s been great to work with The Book People on this new gifting range; just in time for Christmas- and at the end of a truly fantastic centenary year for the brand.”
Alicia Davenport, Licensing Director at DRi Licensing added, “Alongside the much-anticipated global release of Steven Spielberg’s The BFG, numerous spectacular events, partnerships and exhibitions, we have seen an enormous amount of new products launched across multiple categories this year. The momentum from this amazing year is set to continue and we already have many new exciting lines ready to go in 2017.”
For more information:
Alicia Davenport, DRi Licensing tel: 020 3757 2170, email@example.com
ABOUT ROALD DAHL AND HIS LEGACY:
Roald Dahl was a spy, ace fighter-pilot, chocolate historian and medical inventor. He was also the author of Charlie and the Chocolate Factory, Matilda, The BFG and many more brilliant stories.
He remains the World’s No.1 storyteller.
Born in Cardiff of Norwegian descent, Roald Dahl (1916–1990) joined the RAF at the age of 23 and began writing, initially for adults, after being injured in a plane crash during WW2.
Sitting in a hut at the bottom of his garden, surrounded by odd bits and pieces such as a suitcase (used as a footrest), his own hipbone (which he’d had replaced) and a heavy ball of metal foil (made from years’ worth of chocolate wrappers), he went on to write some of the world’s best-loved children’s stories. His first children’s story, James and the Giant Peach, was published in 1961, was a hit and every subsequent book became a best-seller.
Today, his stories are available in 59 languages and, by a conservative estimate, he has sold more than 200 million books. Many of these stories have also been adapted for stage and screen, including the 1971 film classic Willy Wonka and the Chocolate Factory, Wes Anderson’s acclaimed Fantastic Mr Fox, and the multi-award winning Matilda The Musical from the RSC with music by Tim Minchin. The latest Roald Dahl story to hit the big screen was Steven Spielberg’s adaptation of The BFG, in July 2016.
Roald Dahl said, “If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”