Created in the 90s by dynamic design studio, Bang on the Door, Groovy Chick® became an extraordinary success at retail, attracting best-in-class licensees in all major product categories, and was acknowledged as a phenomenon in the UK licensing industry.

Instantly recognisable, Groovy Chick® remains well-loved by her original devoted fans, with recent activity including featuring in Zoella’s vlog, reaching over 1 million views in 24 hours.

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