Miffy Bedding Hits the High Street

Bedding and textile specialist Character World has created two stylish bedroom collections for DRi Licensing’s iconic white bunny, Miffy, which will launch in stores this Spring.

February will see a striking monochrome and yellow silhouette design in single and double bedding sets, a cushion and a fleece throw hit selected Primark stores across the UK.

A reversible pastel floral bedding set will follow in Next in both single and junior sizes in March.

Alicia Davenport, Licensing Director at DRi said “We’re so excited to be working with Character World and to see both these stunning collections hit stores this spring each showcasing a very different but equally stylish design direction for Miffy. With such broad appeal through the age groups, and Miffy’s minimalist and colourful design, the home area is a natural next step for our ever-expanding licensing programme.”

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