New Roald Dahl Top Trumps and Brainbox Game Formats

This summer, two exciting new Roald Dahl game formats are set to join the wide range of Roald Dahl story led merchandise already available across the high street led by the globally loved stories of the BFG, Matilda and Charlie and the Chocolate Factory.

Firstly, there’s the award-winning Top Trumps from Winning Moves, featuring characters from Roald Dahl’s best-loved stories. Players pit themselves against each other to discover who is more mischievous (Willy Wonka or the Oompa-Loompa’s?), greediest (the horrible Miss Trunchbull or terrifying Fleshlumpeater Giant?) or kind (the delightful Miss Honey, or lovely BFG?) There’s also a special promotional card to find of Roald Dahl himself!

Secondly, the Green Board Game Company have just released a newly developed Roald Dahl version of their popular Brainbox visual memory card game. Against the clock, players are challenged to remember details about key extracts and illustrations from Roald Dahl’s most popular books.

Both new formats will be in store ahead of Roald Dahl Day, the world’s biggest author-based event – which is recognised across the globe on 13th September.  This year will see a plethora of exciting activity led by the Roald Dahl Estate to celebrate the day, including a partnership with Lost My Name, the publication of a brand new edition of Roald Dahl’s final children’s book, Billy & the Minpins, illustrated for the first time by Quentin Blake and much more.

Alicia Davenport, Licensing Director at DRi Licensing said, “The popularity of this timeless brand has soared in the last twelve months, and our fantastic licensees continue to deliver the exciting new and innovative Dahl-themed products such as these new game formats.”


For more information:

Alicia Davenport, DRi Licensing tel: 020 3757 2170,



Roald Dahl (1916-1990) was the author of Charlie and the Chocolate Factory, Matilda, The BFG and many more of the world’s best-loved children’s stories. He remains one of the world’s greatest storytellers and is celebrated annually by the world’s biggest author-based event, Roald Dahl Day – which is recognised across the globe on 13th September.

His first children’s story, James and the Giant Peach, published in 1961 and was a huge hit. Every subsequent book became a best-seller.

Today, his stories are available in 59 languages and, by a conservative estimate, he has sold more than 250 million books. Many of these stories have also been adapted for stage and screen, including the 1971 film classic Willy Wonka and the Chocolate Factory, Wes Anderson’s acclaimed Fantastic Mr Fox, and the Royal Shakespeare Company’s multi-award winning production of Matilda The Musical.

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