The talented 25-year-old, Emily Coxhead, continues to spread happiness with her inspirational brand The Happy News.
DRi is pleased to announce the addition of two new partners to the licensing programme – bath and beauty specialist H&A will develop the brand in toiletries, cosmetics and accessories and Creme d’Or will launch a range of chocolate and sugar confectionery lines. Joining the successful gift and stationery collections from Widdop & Co and Blueprint, these extensive new ranges will launch in the new year with some exciting retail opportunities already lined up.
Playing to the public groundswell for wellbeing and mindfulness, the colourful and quirky stationery and gift collections have been thriving in John Lewis, where Emily conducted workshops to celebrate THINKING OF YOU WEEK. Dedicated fans of all ages got the chance to meet Emily in person and take part in an activity creating HAPPY JARS filled with inspirational and uplifting messages.
Funky Pigeon too have supported the brand with cross category fixturing and a striking Happy News window which has had a huge impact on commuters at Paddington station. Happy News fans can also find a host of heart-warming greetings cards and dated ranges for sale across the high street.
Alicia Davenport, Licensing Director at DRi said “This joyful brand is bang on trend in a time when positive thinking has never been more important. The brand’s gone from strength to strength this year and we’re delighted to have these two fantastic partners to join the Happy News journey and move it into brand new sectors.”
For more information:
Alicia Davenport, DRi Licensing tel: 020 3757 2170, email@example.com