Pets Rock

The Pop Culture World of Pets Rock – Where Pets Meet Celebrity!

The brainchild of a London based design duo and launched in 2008, Pets Rock is a humorous take on pets and the cult of celebrity. Each character is a real pet, photographed and brought to life using a digital program where each element is illustrated – from clothing to hair -creating a unique piece of art.

Pets Rock has been picked up by celebrities and posted in their own social media – Alicia Keys, Snoop Dogg, Perez Hilton and Karl Largerfeld have all featured Pets Rock characters on Instagram, Facebook and Pinterest Pages to fans in their millions!

There are now over 55 Pets Rock licensees, in more than 25 categories, from chocolate to homewares, apparel to tech accessories. The brand has a global footprint with products sold in more than 73 countries, and over 1 million greeting cards sold around the world. Pets Rock is popular with high end, trend leading and opinion forming retailers, including Kitson, Harrods, Urban Outfitters, Galeries Lafayette and Colette.

Air Puppy

Air Puppy is a gorgeous, contemporary and aspirational lifestyle brand. Based on the hugely successful soft toy range, and already well established in the mid-tier retail sector, Air Puppy offers a mix of traditional designs with fashionable and on-trend styling to create something completely authentic and new.

Edward Monkton

After the worldwide success of Purple Ronnie, best-selling children’s author Giles Andreae went on to create The Interesting Thoughts of Edward Monkton, a humorous brand with a left-field take on love, life, friendship and happiness. Edward Monkton features bold, simple graphics and wistful, intelligent text that resonates with both men and women and the young and old alike. Genuinely original and instantly recognisable, the brand contains real emotion and warmth.

Edward Monkton has one of the most successful and iconic ranges of greetings cards in the UK, with over 10 million sold since launch and is a brand with real depth and heart.

“Spread Happiness with your stationery. Spread Love with your cup of tea. Look for originality, warmth, depth and quirkiness in your home. Be Playful in everything you do.

That is the essence of Edward Monkton.”

 Stripy Horse 

Based on the colourful, magical and hugely popular series of children’s books by Jim Helmore and Karen Wall, Stripy Horse is a loveable accident-prone toy. Living in a forgotten bric-a-brac shop, Stripy Horse learns about the world around him through daring escapades with some very unlikely companions.

Published all over the world, including Europe, the USA, China and Australia, ‘Who are you, Stripy Horse?’ was Waterstone’s Picture Book of the month and won a Practical Parenting Award as well as the Dundee Picture Book Prize. Two picture book sequels and a range of best-selling baby board books and gift books then followed, whilst Rainbow Designs continue to have great success with their own plush beanie Stripy Horse toy.

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