Plans for James and the Giant Peach continue to soar!

Showcased at BLE with the help of a giant 3D peach and flock of seagulls, the Roald Dahl Estate have been gearing up their James and the Giant Peach licensing programme for next year, following the announcement this Autumn that the title will be introduced into the core Roald Dahl licensing programme.


A host of exciting products are set to launch throughout the year, including an extensive back-to-school stationery range from Portico, exploration and adventure kits, daywear and nightwear, dress-up from Smiffy’s, hand and finger puppets from Fiesta Crafts and a range of greeting cards from Danilo, as well as an extensive range of fantastic and quirky ceramics and children’s homeware lines from Creative Tops.


The Roald Dahl Literary Estate are now looking to add further product lines to the range to further expand the programme following the key themes of exploration, adventure and nature.


Publishing will be a key pillar for the brand, kicking off in February with a novelty edition of the well-loved story book complete with fuzzy peach stickers, and a James’s Giant Bug non- fiction activity book. This will be followed up by a sticker activity book later in Spring.


Stephanie Griggs, Licensing and Design Director for the Roald Dahl Literary Estate said “We’re really looking forward to the calendar year of James and the Giant Peach themed events, brand partnerships and marketing initiatives, which will kick off in January and be under-pinned by World Book Day in March and Roald Dahl Day in September. Splendifico!”


Alicia Davenport, DRi’s Licensing Director said “We had a fantastic BLE presenting James product concepts and the brand new style guide. We were delighted by the positive reaction. the story is such a well-loved classic, it’s the perfect title to focus on for 2018!”



For more information:

Alicia Davenport, DRi Licensing tel: 020 3757 2170,



Roald Dahl was a spy, ace fighter-pilot, chocolate historian and medical inventor. He was also the author of Charlie and the Chocolate Factory, Matilda, The BFG and many more brilliant stories.

He remains the World’s No.1 storyteller.

Born in Cardiff of Norwegian descent, Roald Dahl (1916–1990) joined the RAF at the age of 23 and began writing, initially for adults, after being injured in a plane crash during WW2.

Sitting in a hut at the bottom of his garden, surrounded by odd bits and pieces such as a suitcase (used as a footrest), his own hipbone (which he’d had replaced) and a heavy ball of metal foil (made from years’ worth of chocolate wrappers), he went on to write some of the world’s best-loved children’s stories. His first children’s story, James and the Giant Peach, was published in 1961, was a hit and every subsequent book became a best-seller.

Today, his stories are available in 58 languages and, by a conservative estimate, he has sold more than 250 million books. Many of these stories have also been adapted for stage and screen, including the 1971 film classic Willy Wonka and the Chocolate Factory, Wes Anderson’s acclaimed Fantastic Mr Fox, Steven Spielberg’s spectacular adaptation of The BFG, the multi-award winning Matilda The Musical from the RSC with music by Tim Minchin and the stage musical production of Charlie and the Chocolate Factory, currently playing to sell-out audiences on Broadway.

Roald Dahl Day is the biggest author-led cultural moment globally – and is growing annually. In a poll commissioned by Canon in May 2017, Roald Dahl was voted the Greatest Storyteller of All Time. In June 2017, three books by Roald Dahl – Charlie and the Chocolate Factory, The BFG and Matilda – topped a poll commissioned by the CILIP Carnegie and Kate Greenaway Medals to find the UK’s favourite children’s book. In a 2015 Sainsbury’s poll to mark World Book Day – and find 50 books every child should read by the age of 16 – Charlie and the Chocolate Factory was the most recommended book and Roald Dahl was the most recommended children’s author.

Roald Dahl said, “If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”

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