It’s the centenary year of Roald Dahl and stealing the show, scooping a ‘Best New Toy’ Award at Toy Fair 2016, is the new Whizzpopping BFG. Dahl fans will love the new fun-packed feature plush toy, which produces eight different hilarious whizzpopping sounds when you press his tummy.
Alongside him, Rainbow Designs is also launching a stunning new collection of soft toys featuring Roald Dahl’s most famous characters including Matilda, the BFG and Willy Wonka.
Rainbow’s new soft toys will be on shelves in time for this year’s World Book Day celebrations in March. Celebrations of Roald Dahl’s centenary will continue throughout the year and include the summer blockbuster release of The BFG movie – a Dreamworks and Disney collaboration directed by Steven Spielberg.
Anthony Temple, Rainbow Designs’ Managing Director said, “2016 will be a momentous year for Roald Dahl and we’re delighted to be kick-starting centenary celebrations with the launch of our new plush products and a prestigious award.
“‘The Year of Roald Dahl’, sees one of author’s most loved characters in the spotlight more than ever before. We’re extremely excited to be launching two BFG toys and retailers can anticipate a greater than ever demand for these products thanks to the high profile new movie,” added Anthony.
For more information:
Jane Slatter, Amaze marketing – tel, 07736819341