Roald Dahl was a spy, ace fighter pilot, chocolate historian and medical inventor. He was also the author of the classical and much loved stories such as Charlie and the Chocolate Factory, Matilda, The BFG and many more brilliant tales. Having written books that have sold well over 200 million copies worldwide, translated into nearly 60 languages and he remains one of the world’s most popular storytellers.
Loved by adults and children of all ages, Roald Dahl’s iconic characters have been brought to life across multiple media channels. Whether in print, on-line, on stage or on screen, his tales have become a cherished part of both child and adulthood.
With a new creative focus on three of Roald Dahl’s most popular stories, Charlie and the Chocolate Factory, Matilda and The BFG new style guides have been developed. These guides deliver a clean, modern look for the brand and will help to inspire plenty of “fantabulous” product ideas.
2016 marks Roald Dahl’s centenary year, which will be packed with events more giant than James’ Peach, more enormous than a crocodile and more marvellous than George’s Medicine!
These events include branding of the Imagine Children’s Festival, featuring in World Book Day, major promotions, a high profile TV and radio season of programming, UK libraries’ reading challenge, literary festivals and much more.
This year also sees the release of a brand new film version of The BFG in July 2016. A Disney / Dreamworks co-production, directed by Steven Spielberg, it is set to be the summer’s blockbuster family movie! The film re-unites Spielberg with Oscar-nominated script writer of ‘E.T. – The Extra Terrestrial’, Melissa Mathieson and it stars some of the UK’s leading actors, including Mark Rylance as The BFG, Penelope Wilton and Rebecca Hall.
2016 sees the release of new publishing from Puffin Books, including striking new jackets for the complete range of Roald Dahl’s children’s stories. A BBC TV animation of his Revolting Rhymes by Magic Light Pictures, is also in production, which will be broadcast during the Christmas period.