Roald Dahl Hits No.1 Spot With World Book Day Favourite

After flying into the bestseller charts at No.1, The Great Mouse Plot continues to remain in the top ten, at No.2.

Selected as an official title for World Book Day 2016, it has sold over 32,000 copies in the last week, according to official book sales monitor, Nielsen BookScan.

Published by Penguin Random House Children’s, The Great Mouse Plot tells the story of a young Roald Dahl and his childhood school friends, who play a trick on the “loathsome” Mrs Pratchett, a “small, skinny old hag” working in the sweet shop in his hometown of Llandaff, Cardiff.

The £1 book is a story extracted from Roald Dahl’s childhood memoir, Boy – and tells of the day he and his friends decided to teach Mrs Pratchett a lesson when they find a dead mouse under a floorboard at school. “It was I and I alone who had the idea for the great and daring Great Mouse Plot,” recounts Dahl. “We all have our moments of brilliance and glory, and this was mine”.

The Great Mouse Plot beat another World Book Day title, Star Wars story The Escape, to the top spot, also coming in ahead of bestselling titles by Mary Berry, Jeffrey Archer and Philippa Gregory.

Francesca Dow, Managing Director of Penguin Random House Children’s, said: “Roald Dahl was a great believer in the thrilling power of a good story and I am thrilled that through World Book Day so many children will be discovering his mischievous tricks and magical storytelling for the very first time. It is the most wonderful way to begin our Roald Dahl centenary celebrations.”


Roald Dahl was a spy, ace fighter-pilot, chocolate historian and medical inventor. He was also the author of Charlie and the Chocolate Factory, Matilda, The BFG and many more brilliant stories.

He remains the World’s No.1 storyteller.

Born in Cardiff of Norwegian descent, Roald Dahl (1916–1990) joined the RAF at the age of 23 and began writing, initially for adults, after being injured in a plane crash during WW2.

Sitting in a hut at the bottom of his garden, surrounded by odd bits and pieces such as a suitcase (used as a footrest), his own hipbone (which he’d had replaced) and a heavy ball of metal foil (made from years’ worth of chocolate wrappers), he went on to write some of the world’s best-loved children’s stories. His first children’s story, James and the Giant Peach, was published in 1961, was a hit and every subsequent book became a best-seller.

Today, his stories are available in 58 languages and, by a conservative estimate, he has sold more than 200 million books. Many of these stories have also been adapted for stage and screen, including the 1971 film classic Willy Wonka and the Chocolate Factory, Wes Anderson’s acclaimed Fantastic Mr Fox, and the multi-award winning Matilda The Musical from the RSC with music by Tim Minchin. The next Roald Dahl story to hit the big screen will be Steven Spielberg’s adaptation of The BFG, which is set for release in July 2016.

2016 marks Roald Dahl’s centenary. Entitled Roald Dahl 100, 2016 marks 100 years since the birth of Roald Dahl – the world’s number one storyteller. There will be celebrations for Roald Dahl 100 throughout 2016, delivering a year packed with gloriumptious treats and surprises for everyone.

Roald Dahl said, “If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”

Please contact Alicia Davenport with any licensing enquiries:

020 3 757 2171

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