Roald Dahl ups its (Toy) Game

The Roald Dahl Story Company is looking forward to an exciting London Toy Fair, following a flurry of recent signings in the toy category.


Showcasing a multitude of toys and games across well-loved Roald Dahl stories The BFG, Matilda, Charlie and the Chocolate Factory and James and the Giant Peach, exhibiting licensees include: Paul Lamond – who are launching 250 piece jigsaw puzzles, Rainbow Designs who have new plush lines, Fiesta Crafts who are presenting their range of hand and finger puppets and Winning Moves who will be sharing the hotly anticipated Roald Dahl Monopoly, amongst other products.


Additionally, for the first time ever, there will be new The Enormous Crocodile toy lines targeting a pre-school audience. Paul Lamond will be showcasing a floor puzzle and stunning memory card game in gift tin, and Rainbow Designs new cuddly plush.


Stephanie Griggs, Licensing and Design Director for the Roald Dahl Story Company said “We’re so excited to have so many new products to share at Toy Fair, it’s been a pleasure to work with our licensees. The end product is a line of toys and games that we think our consumers are really going to love. Story- led and full of colour – we think they’re going to get a great reception.”


You can find new Roald Dahl product at the Toy Fair on stands:


  • Paul Lamond – E50
  • Rainbow Designs – E120
  • Fiesta Crafts – D2
  • Winning Moves – E115
  • Green Board Game Company – E15
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