Step forward Roald Dahl’s LEGO Heroes

The Roald Dahl Literary Estate is excited to unveil a unique collaboration with toy giant LEGO in celebration of Roald Dahl Day. The annual celebration of the world’s number one storyteller will take place on the anniversary of the famous author’s birthday, on and around Wednesday 13th September.


This year sees the celebration of the iconic child heroes of Roald Dahl’s stories – step forward Charlie, George, Matilda, James and Sophie! Roald Dahl was always a champion for children in a world ruled by adults.


Thanks to this unique collaboration with LEGO, this September Roald Dahl’s young heroes will be springing from the pages of the stories and travelling to locations around the UK. Child-sized LEGO builds of six of Roald Dahl iconic heroes will appear at various locations across the UK.


Willy Wonka’s successor, Charlie will be at Manchester Central Library; Anarchic inventor, George will be sited at Nottingham Station; the endearing rule-breaker, Matilda will be at home in The Cambridge Theatre; adventurous James will be holding the fort at Cardiff Castle and brave Sophie from The BFG will be at The Giant’s Causeway in Northern Ireland.


This month has also witnessed the introduction of a new Roald Dahl hero; Billy. Billy is the intrepid hero of Roald Dahl’s very last book Billy and the Minpins. Originally published as The Minpins the story has now been published as a beautiful hardback chapter-book, under the title Billy and the Minpins with, for the first time, black-and-white line illustrations by Quentin Blake.


The sixth and final iconic LEGO build hero is Billy.  This new and exciting character will spend the next 8 weeks at The Eden Project in Cornwall.


Stephanie Griggs, Licensing & Design Director, the Roald Dahl Literary Estate said: “we are absolutely thrilled to have such an exciting partnership and we can’t wait for our fans to be able to visit and see these wonderful heroes brought to life in LEGO”




For more information:

Alicia Davenport, DRi Licensing tel: 020 3757 2170,




Roald Dahl was a spy, ace fighter-pilot, chocolate historian and medical inventor. He was also the author of Charlie and the Chocolate Factory, Matilda, The BFG and many more brilliant stories.

He remains the World’s No.1 storyteller.


Born in Cardiff of Norwegian descent, Roald Dahl (1916–1990) joined the RAF at the age of 23 and began writing, initially for adults, after being injured in a plane crash during WW2.

Sitting in a hut at the bottom of his garden, surrounded by odd bits and pieces such as a suitcase (used as a footrest), his own hipbone (which he’d had replaced) and a heavy ball of metal foil (made from years’ worth of chocolate wrappers), he went on to write some of the world’s best-loved children’s stories. His first children’s story, James and the Giant Peach, was published in 1961, was a hit and every subsequent book became a best-seller.


Today, his stories are available in 58 languages and, by a conservative estimate, he has sold more than 250 million books. Many of these stories have also been adapted for stage and screen, including the 1971 film classic Willy Wonka and the Chocolate Factory, Wes Anderson’s acclaimed Fantastic Mr Fox, Steven Spielberg’s spectacular adaptation of The BFG, the multi-award winning Matilda The Musical from the RSC with music by Tim Minchin and the stage musical production of Charlie and the Chocolate Factory, currently playing to sell-out audiences on Broadway.


Roald Dahl Day is the biggest author-led cultural moment globally – and is growing annually. In a poll commissioned by Canon in May 2017, Roald Dahl was voted the Greatest Storyteller of All Time. In June 2017, three books by Roald Dahl – Charlie and the Chocolate Factory, The BFG and Matilda – topped a poll commissioned by the CILIP Carnegie and Kate Greenaway Medals to find the UK’s favourite children’s book. In a 2015 Sainsbury’s poll to mark World Book Day – and find 50 books every child should read by the age of 16 – Charlie and the Chocolate Factory was the most recommended book and Roald Dahl was the most recommended children’s author.

Roald Dahl said, “If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”

Print Friendly, PDF & Email
Recommended Posts