The Roald Dahl Story Company are gearing up to launch a brand-new licensing and publishing programme, targeting a younger audience.
Showcasing a snappy new style guide, a range of products including plush by Rainbow Designs, a 24-piece floor puzzle and memory card game tin from Paul Lamond, colourful apparel and pyjamas from Fabric Flavours, and a dress-up costume from Smiffys will sit alongside new publishing from Penguin Random House.
Illustrated by Sir Quentin Blake, the new books use the Enormous Crocodile’s secret plans and clever tricks to introduce key themes of Numbers and Opposites.
The range will launch in key retailers in June this year.
Loved globally, The Enormous Crocodile is a top ten Roald Dahl best-seller, with more than a half a million copies sold in the UK alone.
Stephanie Griggs, Licensing and Design Director at the Roald Dahl Story Company said, “It’s so exciting to open up Roald Dahl’s stories and characters to a pre-school audience for the first time. The colour palette and artwork really help set the range apart from our older targeted licensing, and we’re looking forward to building a long-term programme with the Enormous Crocodile as a fearsome (and very hungry) cornerstone.”
Contact Alicia@drilicensing.com for more information.