A tiny bit of happiness has been sprinkled over WIDDOP and Co. who fought off strong competition to become the giftware licensee for “The Happy News”, brain child of Emily Coxhead. Starting life as a newspaper devoted to happy news only, Emily has spread the happiness across social media and beyond to promote her unique and uplifting take on life.
The official launch of a striking new happiness-inspired giftware collection will take place on the WIDDOP and Co. stand at the Spring Fair. The extensive range will include stylish and playful jewellery and accessories, cool and colourful mugs, bang on-trend bags and an original range of photo frames, all featuring Emily’s heart-warming messages, quirky touches and hand-drawn illustrations.
Alicia Davenport, Licensing Director at DRi Licensing is enthusiastic about the new partnership commenting, “This uplifting and absolutely on-trend brand connects with audiences of all ages and we’re delighted to welcome WIDDOP and Co. on board. They boast an enviable reputation in the giftware industry for strong designs and innovation within their range and we’re looking forward to a successful launch at the start of 2018.”
Stephen Illingworth, Product Development Director at WIDDOP and Co. is excited about the opportunity this license entails, commenting, “The Happy News captures the current zeitgeist, connecting with audiences of all ages. The mix of colourful and fresh illustrations and heartfelt text is a dynamic combination and we’re thrilled to be part of the next exciting chapter of Emily’s journey with the launch of her first giftware range”.